MANIFESTO

Welcome to the GORDON Clan

These days, it seems it's become necessary for marketing and advertising people to impose a certain way of life on men, and to assume that this is in fact the only way men should live their lives. And somehow, we came to believe these lies, that all men should have an incredible physique, fearless self-confidence and shining, sweaty bodies doing extreme sports for breakfast. And to reinforce these ideas, brands keep shoving the same old lies in the faces of men. Well. No more.

We, at Gordon Finest Beers, fight for the good of men. Because a real man is not an advertising cliché. Because being a man needs nothing more. Doing nothing is great. Standing still is going forward. Perfection is a mistake. Men have nothing to prove. Because men are just men, who like beer. A lot.

Gordon. Nothing to prove.

Beer brewed carefully, to be consumed with care.